{"id":3433,"date":"2017-05-09T14:42:04","date_gmt":"2017-05-09T14:42:04","guid":{"rendered":"http:\/\/pietrocolturi.com\/2-passion"},"modified":"2021-11-19T10:46:53","modified_gmt":"2021-11-19T10:46:53","slug":"2-passion","status":"publish","type":"page","link":"https:\/\/pietrocolturi.it\/en\/2-passion\/","title":{"rendered":"#2 PASSION"},"content":{"rendered":"<div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-5urckt5-8647717afb22cc3835d3625d0cecf8c8 main_color  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-sticky-submenu container_wrap sidebar_right' style='z-index:301' ><div class='container av-menu-mobile-disabled av-submenu-pos-center'><ul id=\"menu-cap-passion-inglese\" class=\"av-subnav-menu\"><li role=\"menuitem\" id=\"menu-item-3531\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-top-level menu-item-top-level-1\"><a href=\"#1994\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">1994<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-3532\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-top-level menu-item-top-level-2\"><a href=\"#sport-agency\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">SA &#8211; 1995-2000<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-3533\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-top-level menu-item-top-level-3\"><a href=\"#sport-agency-2\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">SA &#8211; 1998-2000<\/span><span class=\"avia-menu-fx\"><span 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menu-item-type-custom menu-item-object-custom menu-item-top-level menu-item-top-level-6\"><a href=\"#river-jump\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">River Jump<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-3537\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-top-level menu-item-top-level-7\"><a href=\"#bmw\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">B.M.W.<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-3538\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-top-level menu-item-top-level-8\"><a href=\"#kids\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Kids Projects<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5po7fex-332e4afb6fda461c49cb78a9ca4688dc\">\n.avia-section.av-5po7fex-332e4afb6fda461c49cb78a9ca4688dc .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/header_passion-1210x423.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-5po7fex-332e4afb6fda461c49cb78a9ca4688dc main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-1  el_after_av_submenu  el_before_av_section  avia-full-contain av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-50  container_wrap sidebar_right'  data-section-bg-repeat='contain' data-av_minimum_height_pc='50'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-contain'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3433'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-5opchy1-fd423195d8b26587beef55113f267a66 main_color avia-section-small avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_layout_row  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3433'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='1994'  class='av-layout-grid-container av-5macn15-6908fbd974be6fce1736959b025ae105 entry-content-wrapper main_color av-flex-cells  avia-builder-el-3  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-50 grid-row-not-first  container_wrap sidebar_right'   data-av_minimum_height_pc='50'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5kun555-b9cb15c4b3cdf41710012d315c55abb3\">\n.flex_cell.av-5kun555-b9cb15c4b3cdf41710012d315c55abb3{\nvertical-align:middle;\n}\n.responsive #top #wrap_all .flex_cell.av-5kun555-b9cb15c4b3cdf41710012d315c55abb3{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-5kun555-b9cb15c4b3cdf41710012d315c55abb3 av-gridrow-cell av_one_half no_margin  avia-builder-el-4  el_before_av_cell_one_half  avia-builder-el-first ' ><div class='flex_cell_inner'><p><div  class=\"avia-animated-number av-5k3sa1l-2ddebc3b775049eff48d0941a384fa19 av-force-default-color avia_animate_when_visible  avia-builder-el-5  el_before_av_hr  avia-builder-el-first  \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"1994\" data-start_from=\"0\">1994<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Sport Factory&#8217;s marketing office<\/p>\n<\/div><\/div><br \/>\n<div  class='hr av-5haaq9l-70c295da6bcddaf485d0592703eca91a hr-short  avia-builder-el-6  el_after_av_animated_numbers  el_before_av_textblock  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-5gh4hmh-31d8cfdd17aac59cea2a1e90879f3e3f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" style=\"text-align: left;\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 17\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 17\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>In 1993 I decided to take part of the marketing dept in Sport Factory thanks to the support of Hermann Kapferer, CEO Burton Europe and Jake too.<\/p>\n<p>I moved to Riva del Garda as a consultant of the italian distributor of Burton when Ugo Risatti were the president and not only the founder. Sport Factory has been one of the most famous and more professional boardsport and fashion agency during the 90\u2019s, and Andrea Sorbara was running the marketing dept.<\/p>\n<p>My friend Giovanni Rezzoli was still my business partner and took care of the team that I was coaching while I took the car to visit the top 30 dealers in Italy to have an idea of what people thought about snowboarding and how they sell it.<\/p>\n<p>The situation that I found was a disaster: nobody knew anything about snowboarding and nobody care about it.\u00a0They were selling snowboards because it looks cool but this situation was not helping the market to grow so when I got back from this trip I talked to Ugo and Domenico Tavernini and asked them to be part of the sales team too because I was full of ideas of how to improve the market.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5e08h09-323819c938713a36ec3af4ecb70935a5\">\n.flex_cell.av-5e08h09-323819c938713a36ec3af4ecb70935a5{\nvertical-align:middle;\nbackground:url(https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/1994_camp-pic003.jpg) 0% 50% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-5e08h09-323819c938713a36ec3af4ecb70935a5{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-5e08h09-323819c938713a36ec3af4ecb70935a5 av-gridrow-cell av_one_half no_margin  avia-builder-el-8  el_after_av_cell_one_half  avia-builder-el-last  av-zero-padding avia-full-stretch' ><div class='flex_cell_inner'><\/div><\/div>\n<\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ca3obd-135df3c4109417b48e76cd2a5e609527\">\n.avia-section.av-5ca3obd-135df3c4109417b48e76cd2a5e609527 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/sa-logo-1210x423.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-5ca3obd-135df3c4109417b48e76cd2a5e609527 main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_layout_row  el_before_av_layout_row  avia-full-contain av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-50  container_wrap sidebar_right'  data-section-bg-repeat='contain' data-av_minimum_height_pc='50'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-contain'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3433'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='sport-agency'  class='av-layout-grid-container av-j3b33t-83c16860837a01c48cc0df7e5ec69a2e entry-content-wrapper main_color av-flex-cells  avia-builder-el-10  el_after_av_section  el_before_av_layout_row  av-cell-min-height av-cell-min-height-50 grid-row-not-first  container_wrap sidebar_right'   data-av_minimum_height_pc='50'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-59pg75l-884ca24ab45e849697c345895cbdaf8d\">\n.flex_cell.av-59pg75l-884ca24ab45e849697c345895cbdaf8d{\nvertical-align:middle;\nbackground:url(https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/1995_sa2-1-845x684.jpg) 50% 50% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-59pg75l-884ca24ab45e849697c345895cbdaf8d{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-59pg75l-884ca24ab45e849697c345895cbdaf8d av-gridrow-cell av_one_half no_margin  avia-builder-el-11  el_before_av_cell_one_half  avia-builder-el-first  av-zero-padding avia-full-stretch' ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-573tsa1-5dd0a9d8b80e3342e6a22ce461468852\">\n.flex_cell.av-573tsa1-5dd0a9d8b80e3342e6a22ce461468852{\nvertical-align:middle;\n}\n.responsive #top #wrap_all .flex_cell.av-573tsa1-5dd0a9d8b80e3342e6a22ce461468852{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-573tsa1-5dd0a9d8b80e3342e6a22ce461468852 av-gridrow-cell av_one_half no_margin  avia-builder-el-12  el_after_av_cell_one_half  avia-builder-el-last ' ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-55tzu4p-9d7a2e0c6f4088c74244e9bea4ff18b3\">\n#top .hr.hr-invisible.av-55tzu4p-9d7a2e0c6f4088c74244e9bea4ff18b3{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-55tzu4p-9d7a2e0c6f4088c74244e9bea4ff18b3 hr-invisible  avia-builder-el-13  el_before_av_animated_numbers  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class=\"avia-animated-number av-54zx8d5-74bfed476997438294d733e2cc014d3e av-force-default-color avia_animate_when_visible  avia-builder-el-14  el_after_av_hr  el_before_av_hr  \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"1995\" data-start_from=\"0\">1995<\/span><span class=\"avia-no-number\">-<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"2000\" data-start_from=\"0\">2000<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Sport Agency<\/p>\n<\/div><\/div><br \/>\n<div  class='hr av-52s8d1l-7e18b1bdb2919c401241e8c66cabe7e3 hr-short  avia-builder-el-15  el_after_av_animated_numbers  el_before_av_textblock  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-51ok909-60ff00587a4684b8b16a54d5c6e80910'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 4\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 18\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 18\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>I was super motivated and I was involving dealers in many activities but at the end of winter season Hermann was not happy for the situation In Italy and in 1 month I had no job since Ugo lost Burton and could not give me other clients.<\/p>\n<p>But then the unexpected: Hermann came over to Italy and choose me to open Burton Italia together: 1995 was the opening season of Sport Agency and Burton Italia. Since I had a girlfriend in Arco (Torbole) I decided to stay there and with her, Silvia Clei and Giovanni Rezzoli.<\/p>\n<p>Silvia used to work in Sport Factory and knew everything about Burton from the financial side while Giovanni was helping me on the marketing side.<\/p>\n<p>I\u2019ve always been lucky to find good partners and Giovanni and Silvia were one of them, the first ones. Sport Agency had no experience in financial, reps, contracts, dealer service but with the support of Hermann and working 24\/7 we survived thanks to the passion and devotion to this sport and to the men behind the Burton brand.<\/p>\n<div class=\"page\" title=\"Page 18\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Sport Agency was demos, marketing, events, camps, translations, dealer service and unfortunately even dismiss employees: I had to do big decisions that I was not ready for, since I had to fire 4 reps of 8 due to the economic crisis.<\/p>\n<div class=\"page\" title=\"Page 19\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 18\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<\/div>\n<div id='av-layout-grid-3'  class='av-layout-grid-container av-4z8sqq1-c03a18930a54c3669dad93f4836ebb0b entry-content-wrapper main_color av-flex-cells  avia-builder-el-17  el_after_av_layout_row  el_before_av_section  av-cell-min-height av-cell-min-height-50 grid-row-not-first  container_wrap sidebar_right'   data-av_minimum_height_pc='50'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4y3crax-e0f6f5200e2cc832ac6eac659e9568d8\">\n.flex_cell.av-4y3crax-e0f6f5200e2cc832ac6eac659e9568d8{\nvertical-align:middle;\n}\n.responsive #top #wrap_all .flex_cell.av-4y3crax-e0f6f5200e2cc832ac6eac659e9568d8{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-4y3crax-e0f6f5200e2cc832ac6eac659e9568d8 av-gridrow-cell av_one_half no_margin  avia-builder-el-18  el_before_av_cell_one_half  avia-builder-el-first ' ><div class='flex_cell_inner'><section  class='av_textblock_section av-4ws7fwp-ad1a83003d4bf6825a3424b429c16966'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" style=\"text-align: left;\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Some who were working as reps at that time are still at my side: Claudio Casella and Luigi Lanari, together with Andrea Andorlini, were 2 important reps for Sport Agency at the time, and for me, since 1995 until now.<\/p>\n<p>Everyday was a challenging day, but not only for me: Hermann was supporting me always, sharing with me happiness and problems, and my house too: he used to come to Italy every 20 days, worked with me all day and then sleep hard on my couch too! I feel so lucky to have found Herman along the way. But Hermann is a lucky person too: he found a solid person with passion who never gave up.<\/p>\n<div class=\"page\" title=\"Page 19\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>In fact, in the next 3 years the market increased a lot and Sport Agency need more people, more motivated people, so I decided to involve Beppe Cargnino, a rider and a friend of mine, and in 1997 he became part of the company. Sport Agency were the prototype of what actually is an agent for Burton today and we were also the first agency included in the SAP system of the company.<\/p>\n<div class=\"page\" title=\"Page 20\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>In my portfolio as an agent I had all the shops in Lombardy but also all big clients in the whole Italy too: shops that made the history of this sport like Morgan Air in Lombardy, WP in Rome and Mr Longoni and his shops around the territory.\u00a0Sergio Longoni has been always an open minded person and support Burton since the beginning.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 20\"><\/div>\n<div class=\"page\" title=\"Page 5\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><br \/>\n<div  class='avia-slideshow av-1qzqg9-d220439df8282c52484a3e2bf73a9a2f avia-slideshow-featured av_slideshow avia-slide-slider  avia-builder-el-20  el_after_av_textblock  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src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/1998_pietro-jake-beppe-1500x430.jpg\" width=\"1500\" height=\"430\" title='1998_pietro-jake-beppe' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-1qzqg9-d220439df8282c52484a3e2bf73a9a2f__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3695 avia-img-lazy-loading-not-3695\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/demo-1500x430.jpg\" width=\"1500\" height=\"430\" title='demo' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-1qzqg9-d220439df8282c52484a3e2bf73a9a2f__2  slide-3 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3694 avia-img-lazy-loading-not-3694\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/demo-stelvio2-1500x430.jpg\" width=\"1500\" height=\"430\" title='demo-stelvio2' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-1qzqg9-d220439df8282c52484a3e2bf73a9a2f__3  slide-4 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3696 avia-img-lazy-loading-not-3696\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/festa-1500x430.jpg\" width=\"1500\" height=\"430\" title='festa' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4mldmyh-baab95feaa8bf361430737a4372d074d\">\n.flex_cell.av-4mldmyh-baab95feaa8bf361430737a4372d074d{\nvertical-align:middle;\nbackground:url(https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/pietrojake-845x684.jpg) 50% 50% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-4mldmyh-baab95feaa8bf361430737a4372d074d{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-4mldmyh-baab95feaa8bf361430737a4372d074d av-gridrow-cell av_one_half no_margin  avia-builder-el-21  el_after_av_cell_one_half  avia-builder-el-last  av-zero-padding avia-full-stretch' ><div class='flex_cell_inner'><\/div><\/div>\n<\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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av_slideshow_obj-1-69dcf6f8e1eb9 avia-slideshow-featured av_slideshow avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied  av-section-video-bg avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;'><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='1.7777777777778' class='avia-slideshow-slide 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content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3433'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-button-wrap av-4jc8lop-d1e06cc28b1b9d19e4f417dbd7f6159e-wrap avia-button-center  avia-builder-el-23  avia-builder-el-no-sibling '><a href='https:\/\/vimeo.com\/110884435' class='avia-button av-4jc8lop-d1e06cc28b1b9d19e4f417dbd7f6159e avia-icon_select-yes-left-icon avia-size-x-large avia-position-center avia-color-black' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue80d' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Guarda il video<\/span><\/a><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='sport-agency-2'  class='av-layout-grid-container av-4hnrthl-7f9f2db25bbb59f6cacf0c0bccb10a48 entry-content-wrapper main_color av-flex-cells  avia-builder-el-24  el_after_av_section  el_before_av_layout_row  av-cell-min-height av-cell-min-height-50 grid-row-not-first  container_wrap sidebar_right'   data-av_minimum_height_pc='50'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4g41uzd-f1f0175460fa4a67bd4fbf76754f7a41\">\n.flex_cell.av-4g41uzd-f1f0175460fa4a67bd4fbf76754f7a41{\nvertical-align:middle;\nbackground:url(https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/tavole1-640x423.jpg) 50% 50% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-4g41uzd-f1f0175460fa4a67bd4fbf76754f7a41{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-4g41uzd-f1f0175460fa4a67bd4fbf76754f7a41 av-gridrow-cell av_one_half no_margin  avia-builder-el-25  el_before_av_cell_one_half  avia-builder-el-first  av-zero-padding avia-full-stretch' ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4e53mtl-c75da7d1a29d97e8ae934c4f1aab4175\">\n.flex_cell.av-4e53mtl-c75da7d1a29d97e8ae934c4f1aab4175{\nvertical-align:middle;\n}\n.responsive #top #wrap_all .flex_cell.av-4e53mtl-c75da7d1a29d97e8ae934c4f1aab4175{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-4e53mtl-c75da7d1a29d97e8ae934c4f1aab4175 av-gridrow-cell av_one_half no_margin  avia-builder-el-26  el_after_av_cell_one_half  avia-builder-el-last ' ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4cv31h5-a30f3f9fa46538a752e47016c6d2cc38\">\n#top .hr.hr-invisible.av-4cv31h5-a30f3f9fa46538a752e47016c6d2cc38{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4cv31h5-a30f3f9fa46538a752e47016c6d2cc38 hr-invisible  avia-builder-el-27  el_before_av_animated_numbers  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class=\"avia-animated-number av-4aldq4p-ed5cff6b88a032eca77b338146e2be0b av-force-default-color avia_animate_when_visible  avia-builder-el-28  el_after_av_hr  el_before_av_hr  \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"1998\" data-start_from=\"0\">1998<\/span><span class=\"avia-no-number\">-<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"2000\" data-start_from=\"0\">2000<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Milan&#8217;s first showroom<\/p>\n<\/div><\/div><br \/>\n<div  class='hr av-48nkv61-b6110f406707fbde2cef7b589441f3e7 hr-short  avia-builder-el-29  el_after_av_animated_numbers  el_before_av_textblock  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-47qq609-61cbb68c836c9bdd20b3542ac6246955'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 21\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>In 1998 Sport Agency opened the first showroom in Milano inside a gym and day after day we were getting bigger and stronger.\u00a0Moving to Milano was a big step but it became easier when i met Jlenia, actually she\u2019s my wife.<\/p>\n<p>Thanks to her moving to Milano and living there was easier, even because I had to change my partners, since Giovanni decided to not live in a big city as Milano, and he was right, of course!!<\/p>\n<p>With Jlenia we decided to start a family and the next year my daughter Martina was born, she light up my life.\u00a0At that time Sport Agency can be considered as one of the most progressive agency in the italian market: we were fully dedicated to Burton, no other brands were in the showroom; we were showing the whole collection, each product in each color; we were using models to show the outerwear and we had riders who were selling the hardgoods.<\/p>\n<div class=\"page\" title=\"Page 21\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Since Giovanni and Silvia were not part of the team anymore I had to find new partners: Antonio Villa, Massimiliano Galbiati and many other friends helped me for the start up in Milano and with the arrival of new brands like Gravis footwear.<\/p>\n<p>The chapter of Sport Agency in Milano last only 2 years because I did not want live in Milano, especially because I did not want to grow up my daughter in the big city.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<\/div>\n<div id='sport-agency-3'  class='av-layout-grid-container av-452d5qx-cf4dd9a3c899e180761fc1f9e86f19ed entry-content-wrapper main_color av-flex-cells  avia-builder-el-31  el_after_av_layout_row  el_before_av_layout_row  av-cell-min-height av-cell-min-height-50 grid-row-not-first  container_wrap sidebar_right'   data-av_minimum_height_pc='50'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-43jfph5-dace1eb0c072a51131f5e415a72e86c5\">\n.flex_cell.av-43jfph5-dace1eb0c072a51131f5e415a72e86c5{\nvertical-align:middle;\n}\n.responsive #top #wrap_all .flex_cell.av-43jfph5-dace1eb0c072a51131f5e415a72e86c5{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-43jfph5-dace1eb0c072a51131f5e415a72e86c5 av-gridrow-cell av_one_half no_margin  avia-builder-el-32  el_before_av_cell_one_half  avia-builder-el-first ' ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-41snc0p-f4a25fba52f234fa0a1f00a8ca8718b9\">\n#top .hr.hr-invisible.av-41snc0p-f4a25fba52f234fa0a1f00a8ca8718b9{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-41snc0p-f4a25fba52f234fa0a1f00a8ca8718b9 hr-invisible  avia-builder-el-33  el_before_av_animated_numbers  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class=\"avia-animated-number av-41i7ls9-87502991278d91874e87426b3b0a2af7 av-force-default-color avia_animate_when_visible  avia-builder-el-34  el_after_av_hr  el_before_av_hr  \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"2000\" data-start_from=\"0\">2000<\/span><span class=\"avia-no-number\">-<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"2006\" data-start_from=\"0\">2006<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Evolution&#8217;s years<\/p>\n<\/div><\/div><br \/>\n<div  class='hr av-3zryqhl-44e28040261f8ef01ec886ed986f32c7 hr-short  avia-builder-el-35  el_after_av_animated_numbers  el_before_av_textblock  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-3xdbqjd-2c9b58b95a63cdc74ca3ee43b8515f06'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 22\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 22\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>In 2000 Burton Italia moved to Lissone because this town was strategic for myself: Lissone was not too far from downtown and it was on the way to my hometown Bormio.<\/p>\n<p>Sport Agency consisted in 300 mq of showroom and new dedicated but temporary persons in the sales and marketing until I found new good partners like Cristian Cagnoli who is still supporting me since 2002 and Pietro Poma.\u00a0Cristian was fully dedicated in sales, since I decided to have no more rep in the north-west of Italy and sell to shops in Liguria, Piemonte and Valle d\u2019Aosta.<\/p>\n<p>Pietro Poma was taking care of demos and rental shops and did a great job in those years travelling all around italy for the all winter season.\u00a0At that time the demo tour was one of the most important marketing activities and it was very expensive too. So, in order to make demos bigger and bigger there were only one solution: find sponsors.<\/p>\n<p>On the marketing side I chose a young just graduated person, Silvia Zucchiatti, who was dedicated to sponsorships and to create the first press office in Sport Agency. That was officially the first time that marketing really became important in Sport Agency since we started working with Nokia, Budweiser, Volvo, Motorola and Fender Guitars.<\/p>\n<div class=\"page\" title=\"Page 25\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>We realized that sponsors liked demo tour, so Sport Agency put more efforts to create extra activities aside, like parties and contests, and sponsors liked the idea even more!<\/p>\n<p>In few years demo tour turned into huge tours, with grass root events and parties. On one side we made sponsors happy and on the other side we were giving to consumers everything they wanted: demo, contest and party!!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e03sjt-2f4aa86c25d7b345d050749d999481c1\">\n.flex_cell.av-e03sjt-2f4aa86c25d7b345d050749d999481c1{\nvertical-align:middle;\nbackground:url(https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/DSCN0128-1024x630.jpg) 50% 50% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-e03sjt-2f4aa86c25d7b345d050749d999481c1{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-e03sjt-2f4aa86c25d7b345d050749d999481c1 av-gridrow-cell av_one_half no_margin  avia-builder-el-37  el_after_av_cell_one_half  avia-builder-el-last  av-zero-padding avia-full-stretch' ><div class='flex_cell_inner'><\/div><\/div>\n<\/div>\n<div id='av-layout-grid-6'  class='av-layout-grid-container av-3uklu4p-7c502cf2098fad334ad00c380173996b entry-content-wrapper main_color av-flex-cells  avia-builder-el-38  el_after_av_layout_row  el_before_av_section  av-cell-min-height av-cell-min-height-50 grid-row-not-first  container_wrap sidebar_right'   data-av_minimum_height_pc='50'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dn143t-c1b3ff6dd4e9fa88e5eeb83898d41537\">\n.flex_cell.av-dn143t-c1b3ff6dd4e9fa88e5eeb83898d41537{\nvertical-align:bottom;\nbackground:url(https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/BWT05-012-1024x423.jpg) 50% 50% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-dn143t-c1b3ff6dd4e9fa88e5eeb83898d41537{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-dn143t-c1b3ff6dd4e9fa88e5eeb83898d41537 av-gridrow-cell av_one_half no_margin  avia-builder-el-39  el_before_av_cell_one_half  avia-builder-el-first  av-zero-padding avia-full-stretch' ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3qymhc9-b719d1889c6e7b889aa7df018b80a16b\">\n.flex_cell.av-3qymhc9-b719d1889c6e7b889aa7df018b80a16b{\nvertical-align:middle;\n}\n.responsive #top #wrap_all .flex_cell.av-3qymhc9-b719d1889c6e7b889aa7df018b80a16b{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-3qymhc9-b719d1889c6e7b889aa7df018b80a16b av-gridrow-cell av_one_half no_margin  avia-builder-el-40  el_after_av_cell_one_half  avia-builder-el-last ' ><div class='flex_cell_inner'><section  class='av_textblock_section av-3p4oq3d-aca482d218583e54c170be809abeae08'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 4\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 7\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 7\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 12\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 22\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 25\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Beside demo tour, Sport Agency improved the concept of the other fundamental marketing tool of the brand: the Burton World Tour. From 2002 Burton World Tour had an explosion in popularity and fun: from the first party at Ventaglio Club with Terje Hakonsen, through many other tour stops at Magazzini Generali with Shaun White, Romain deMarchi, Gigi Ruf, Danny Davis, Seppe Smits and many other riders, the BWT in Italy has been always a success.<\/p>\n<div class=\"page\" title=\"Page 26\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Demo tour and BWT were the main activities of the marketing dept but not only: Sport Agency develop relationship with snowboard school, in primis 6.9 snowboard school, we supported snowparks not only by giving money but giving our knowledge of sponsorship, communication and pr and we loved to organize Dealer Meeting!!<\/p>\n<div class=\"page\" title=\"Page 27\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 27\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Another fundamental step was my\u00a0son\u2019s birth in July 2003, the second and\u00a0a male. Was good notice that make me dreaming about my youth and the future of Niccolo\u0300.\u00a0In 2004 we created and owned the first website www.burton.it and we were the only agent in Europe that had a press office internally and results were pretty positive as a new experience.<\/p>\n<p>In 2006 Sport Agency organized the first edition of River Jump, the first edition of Kids project and support Burton on the organization of the journey of Jake and his team here in Italy for the Olympic Games.\u00a0The collaboration with Budweiser, the events that we have done with them, starting from the Olympic Games to the first edition of River Jump made me realize that what I have been doing in 10 years in marketing was not too bad at all.<\/p>\n<div class=\"page\" title=\"Page 28\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Everything that we have done from 2002 to 2006 is nothing compared to events now-a-days but during these years we laid the groundwork of Performer and JP events.\u00a0Finally, the growth from 1995 till today is my pride, the Burton Company has always had a seasonal growth steady over the years.<\/p>\n<p>We had a marketshare of 40% and in specific areas as much as 50%.\u00a0This is the result of passionate and dedicated team, well coordinated and made of skilled people<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 25\"><\/div>\n<div class=\"page\" title=\"Page 27\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 7\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><br \/>\n<div  class='avia-slideshow av-3nljk1l-7227c6c4355c099588717f1397aefd1d avia-slideshow-featured av_slideshow avia-slide-slider  avia-builder-el-42  el_after_av_textblock  avia-builder-el-last  av-slideshow-ui av-control-minimal av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:8,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 41.9921875%;'><li  class='avia-slideshow-slide av-3nljk1l-7227c6c4355c099588717f1397aefd1d__0  slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3705 avia-img-lazy-loading-not-3705\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/DSCN0114-1024x430.jpg\" width=\"1024\" height=\"430\" title='DSCN0114' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-3nljk1l-7227c6c4355c099588717f1397aefd1d__1  slide-2 slide-even'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3701 avia-img-lazy-loading-not-3701\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/CIMG0058-1024x430.jpg\" width=\"1024\" height=\"430\" title='CIMG0058' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-3nljk1l-7227c6c4355c099588717f1397aefd1d__2  slide-3 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3700 avia-img-lazy-loading-not-3700\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/BWT05-039-1024x430.jpg\" width=\"1024\" height=\"430\" title='BWT05 039' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-3nljk1l-7227c6c4355c099588717f1397aefd1d__3  slide-4 slide-even'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3702 avia-img-lazy-loading-not-3702\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/CIMG0913-1024x430.jpg\" width=\"1024\" height=\"430\" title='CIMG0913' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-3nljk1l-7227c6c4355c099588717f1397aefd1d__4  slide-5 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3703 avia-img-lazy-loading-not-3703\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/CIMG0960-1024x430.jpg\" width=\"1024\" height=\"430\" title='CIMG0960' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><a href='#5' class='goto-slide ' >5<\/a><\/div><\/div><\/p>\n<\/div><\/div>\n<\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3dblfvt-7dff77c1324e1dedfbddab58d0b31685\">\n.avia-section.av-3dblfvt-7dff77c1324e1dedfbddab58d0b31685 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/performer-logo-1500x426.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-3dblfvt-7dff77c1324e1dedfbddab58d0b31685 main_color avia-section-default avia-no-border-styling  avia-builder-el-43  el_after_av_layout_row  el_before_av_layout_row  avia-full-contain av-parallax-section avia-bg-style-parallax av-minimum-height av-minimum-height-50  container_wrap sidebar_right'  data-section-bg-repeat='contain' data-av_minimum_height_pc='50'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-contain'><\/div><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3433'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='performer'  class='av-layout-grid-container av-3bmy0hl-a74573e082b8e6fa47b49a604eb23f87 entry-content-wrapper main_color av-flex-cells  avia-builder-el-44  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-50 grid-row-not-first  container_wrap sidebar_right'   data-av_minimum_height_pc='50'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-39z50rt-805db536db9b23e3dd968ec6653f0b03\">\n.flex_cell.av-39z50rt-805db536db9b23e3dd968ec6653f0b03{\nvertical-align:middle;\n}\n.responsive #top #wrap_all .flex_cell.av-39z50rt-805db536db9b23e3dd968ec6653f0b03{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-39z50rt-805db536db9b23e3dd968ec6653f0b03 av-gridrow-cell av_one_half no_margin  avia-builder-el-45  el_before_av_cell_one_half  avia-builder-el-first ' ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-38gh7q1-74fca336b2a58397d67b0e7831ff9909\">\n#top .hr.hr-invisible.av-38gh7q1-74fca336b2a58397d67b0e7831ff9909{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-38gh7q1-74fca336b2a58397d67b0e7831ff9909 hr-invisible  avia-builder-el-46  el_before_av_animated_numbers  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class=\"avia-animated-number av-3701zwp-c05fb53fb79760cc266068aa9b918567 av-force-default-color avia_animate_when_visible  avia-builder-el-47  el_after_av_hr  el_before_av_hr  \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"2006\" data-start_from=\"0\">2006<\/span><span class=\"avia-no-number\"> - <\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"2014\" data-start_from=\"0\">2014<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Sport Agency &#038; Performer, a new era!<\/p>\n<\/div><\/div><br \/>\n<div  class='hr av-35pv6sp-91447cf1ea39ae795c4bab89bd6a0200 hr-short  avia-builder-el-48  el_after_av_animated_numbers  el_before_av_textblock  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-33aetqx-bec348052f137aa8e18206ca09a88e6d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" style=\"text-align: left;\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 8\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 14\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 29\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 29\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Performer was founded in 2007 while Sport Agency was leading the italian market thanks to the support of its reps: Claudio Casella, Cristian Cagnoli, Luigi Lanari and Giorgio Marconi have been always pushing forward and never gave up.<\/p>\n<p>In 2007 also the big opening of the new Showroom in Lissone., the event was celebrated with a party namend \u201cEvolving space\u201d.\u00a0In these years Performer enhances the communication dept, that was operating since 2003 as the only press office into a Burton agent office in Europe, and it implements the events side too: Toshiba, Samsung and Mars are some of the new sponsors that were taking part to the demo tour that shortly became the longest burton demo tour after the demo tour in US, with more than 13000 boards tested.<\/p>\n<div class=\"page\" title=\"Page 30\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 30\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><br \/>\n<div  class='avia-slideshow av-3204l6h-a4f4dfb799164d018bb8449a40333ad3 avia-slideshow-featured av_slideshow avia-slide-slider  avia-builder-el-50  el_after_av_textblock  avia-builder-el-last  av-slideshow-ui av-control-minimal av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-4' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:8,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 41.9921875%;'><li  class='avia-slideshow-slide av-3204l6h-a4f4dfb799164d018bb8449a40333ad3__0  slide-1 slide-odd'><div data-rel='slideshow-4' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3722 avia-img-lazy-loading-not-3722\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/MUR_0255-1024x430.jpg\" width=\"1024\" height=\"430\" title='MUR_0255' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-3204l6h-a4f4dfb799164d018bb8449a40333ad3__1  slide-2 slide-even'><div data-rel='slideshow-4' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3720 avia-img-lazy-loading-not-3720\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/MUR_0235-1024x430.jpg\" width=\"1024\" height=\"430\" title='MUR_0235' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-3204l6h-a4f4dfb799164d018bb8449a40333ad3__2  slide-3 slide-odd'><div data-rel='slideshow-4' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3719 avia-img-lazy-loading-not-3719\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/MUR_0206-1024x430.jpg\" width=\"1024\" height=\"430\" title='MUR_0206' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-3204l6h-a4f4dfb799164d018bb8449a40333ad3__3  slide-4 slide-even'><div data-rel='slideshow-4' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3718 avia-img-lazy-loading-not-3718\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/MUR_0202-1024x430.jpg\" width=\"1024\" height=\"430\" title='MUR_0202' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-3204l6h-a4f4dfb799164d018bb8449a40333ad3__4  slide-5 slide-odd'><div data-rel='slideshow-4' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3717 avia-img-lazy-loading-not-3717\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/MUR_0187-1024x430.jpg\" width=\"1024\" height=\"430\" title='MUR_0187' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-3204l6h-a4f4dfb799164d018bb8449a40333ad3__5  slide-6 slide-even'><div data-rel='slideshow-4' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3715 avia-img-lazy-loading-not-3715\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/IMG_8631-1024x430.jpg\" width=\"1024\" height=\"430\" title='IMG_8631' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><a href='#5' class='goto-slide ' >5<\/a><a href='#6' class='goto-slide ' >6<\/a><\/div><\/div><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2r1e73t-5c0bac04db93ac4d4035e3ed80d58999\">\n.flex_cell.av-2r1e73t-5c0bac04db93ac4d4035e3ed80d58999{\nvertical-align:middle;\nbackground:url(https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/Unknown-10-1024x423.jpg) 50% 50% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-2r1e73t-5c0bac04db93ac4d4035e3ed80d58999{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-2r1e73t-5c0bac04db93ac4d4035e3ed80d58999 av-gridrow-cell av_one_half no_margin  avia-builder-el-51  el_after_av_cell_one_half  avia-builder-el-last  av-zero-padding avia-full-stretch' ><div class='flex_cell_inner'><\/div><\/div>\n<\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9pw3ft-7f57c197833d975e515498da0045caee\">\n.avia-section.av-9pw3ft-7f57c197833d975e515498da0045caee{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/play-video-banner-LANDSCAPE-1210x423.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-9pw3ft-7f57c197833d975e515498da0045caee .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_6'  class='avia-section av-9pw3ft-7f57c197833d975e515498da0045caee main_color avia-section-default avia-no-border-styling  avia-builder-el-52  el_after_av_layout_row  el_before_av_layout_row  avia-full-stretch avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-50  av-section-with-video-bg container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-section-video-ratio='16:9'><div  class='avia-slideshow av_slideshow_obj-2-69dcf6f8e8977 avia-slideshow-featured av_slideshow avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied  av-section-video-bg avia-slideshow-5' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;'><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='1.7777777777778' class='avia-slideshow-slide av_slideshow_obj-2-69dcf6f8e8977__0  av-video-slide  av-video-service-vimeo  av-hide-video-controls av-mute-video av-loop-video  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-5' class='avia-slide-wrap '   ><div class='av-click-overlay'><\/div><div class='mejs-mediaelement'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div data-src='\/\/player.vimeo.com\/video\/110884438?portrait=0&#038;byline=0&#038;title=0&#038;badge=0&#038;loop=1&#038;autopause=0&#038;api=1&#038;rel=0&#038;player_id=player_3433_875455436_1711230447&#038;color=c05f5f' data-original_url='vimeo.com\/110884438' height='1600' width='900' class='av_vimeo_frame' id='player_3433_875455436_1711230447'><\/div><\/div><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3433'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-button-wrap av-2mvfbjd-f44bbe081f48fdbc5b81fe30a2128c94-wrap avia-button-center  avia-builder-el-53  avia-builder-el-no-sibling '><a href='https:\/\/vimeo.com\/110884438' class='avia-button av-2mvfbjd-f44bbe081f48fdbc5b81fe30a2128c94 avia-icon_select-yes-left-icon avia-size-x-large avia-position-center avia-color-black' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue80d' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Guarda il video<\/span><\/a><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='river-jump'  class='av-layout-grid-container av-2lhbozd-a1f51388aa3afb7e88b973e7718f4344 entry-content-wrapper main_color av-flex-cells  avia-builder-el-54  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-50 grid-row-not-first  container_wrap sidebar_right'   data-av_minimum_height_pc='50'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2j9obo9-0b958a3b929f7ad8133bf180aab62f2f\">\n.flex_cell.av-2j9obo9-0b958a3b929f7ad8133bf180aab62f2f{\nvertical-align:middle;\nbackground:url(https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/BRJ_12_MarkMcMorris_3rd-512x684.jpg) 50% 50% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-2j9obo9-0b958a3b929f7ad8133bf180aab62f2f{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-2j9obo9-0b958a3b929f7ad8133bf180aab62f2f av-gridrow-cell av_one_half no_margin  avia-builder-el-55  el_before_av_cell_one_half  avia-builder-el-first  av-zero-padding avia-full-stretch' ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8zdg5l-6fe8dbda29bd62ed80efdafd9b959aee\">\n.flex_cell.av-8zdg5l-6fe8dbda29bd62ed80efdafd9b959aee{\nvertical-align:middle;\n}\n.responsive #top #wrap_all .flex_cell.av-8zdg5l-6fe8dbda29bd62ed80efdafd9b959aee{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-8zdg5l-6fe8dbda29bd62ed80efdafd9b959aee av-gridrow-cell av_one_half no_margin  avia-builder-el-56  el_after_av_cell_one_half  avia-builder-el-last ' ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2gt7iw9-a43b2f307c7421d6b986c680ec2d425e\">\n#top .hr.hr-invisible.av-2gt7iw9-a43b2f307c7421d6b986c680ec2d425e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2gt7iw9-a43b2f307c7421d6b986c680ec2d425e hr-invisible  avia-builder-el-57  el_before_av_animated_numbers  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class=\"avia-animated-number av-2ffheg9-3da9f3f63da70f6a6a28fef960703d58 av-force-default-color avia_animate_when_visible  avia-builder-el-58  el_after_av_hr  el_before_av_hr  \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"2006\" data-start_from=\"0\">2006<\/span><\/strong><div class=\"avia-animated-number-content\"><p>River Jump<\/p>\n<\/div><\/div><br \/>\n<div  class='hr av-2ctfzg9-75cf180e49d979c1c807629080a9f18d hr-short  avia-builder-el-59  el_after_av_animated_numbers  el_before_av_textblock  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-2b4gjyh-8479ebfe9faf826408391162b0b46026'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 4\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 7\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 12\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 15\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 8\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 14\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 29\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 30\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>But the masterpiece of Perfomer has always been the River Jump: the concept was created more as a bet than a real event but it became true thanks to passion and dedication of Roberto Moresi (halfpipe head manager during the Olympic Games 2006 in Turin), Marco and Davide Rocca, owners of the Mottolino SPA, and Giorgio Zini head manager of APT di Livigno in those years.<\/p>\n<p>River Jump became quickly one of the most awaited event in Italy and in 2010 it was the only TTR 5Star event in Europe for both of the contests: Brux Slope-style and Burn River Jump.<\/p>\n<p>Nicola Borella had a key role in the organization of the RJ and he showed his skills implementing the concept of the event and the relationship with the other partners like Marco Rocca of Mottolino and his shapers, who has been constantly working to keep the Mottolino snowpark one of the best 3 snowparks in Europe.<\/p>\n<div class=\"page\" title=\"Page 37\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>In 2008 Performer has been recognized not only as as a winter event agency thanks to the first italian contest of surfing by night: the 3\/4 Surf Challenge. With the support of the brand Analog and Nicola Bresciani, one of the best italian surfer ever, as co-organizer, Perfomer launched the 3\/4 Surf Challenge in Forte dei Marmi, sponsored by Samsung and the years later by Bmw.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 32\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><br \/>\n<div  class='avia-slideshow av-2a32j61-af3727828c380c47ecd3193eaa127714 avia-slideshow-featured av_slideshow avia-slide-slider  avia-builder-el-61  el_after_av_textblock  avia-builder-el-last  av-slideshow-ui av-control-minimal av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-6' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:8,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 41.9921875%;'><li  class='avia-slideshow-slide av-2a32j61-af3727828c380c47ecd3193eaa127714__0  slide-1 slide-odd'><div data-rel='slideshow-6' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3734 avia-img-lazy-loading-not-3734\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/RIVER-JUMP-giorno-1-_0778-1024x430.jpg\" width=\"1024\" height=\"430\" title='RIVER JUMP giorno 1 _0778' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-2a32j61-af3727828c380c47ecd3193eaa127714__1  slide-2 slide-even'><div data-rel='slideshow-6' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3733 avia-img-lazy-loading-not-3733\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/RIVER-JUMP-giorno-1-_0742-1024x430.jpg\" width=\"1024\" height=\"430\" title='RIVER JUMP giorno 1 _0742' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-2a32j61-af3727828c380c47ecd3193eaa127714__2  slide-3 slide-odd'><div data-rel='slideshow-6' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3732 avia-img-lazy-loading-not-3732\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/IMG_5883-1024x430.jpg\" width=\"1024\" height=\"430\" title='IMG_5883' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-2a32j61-af3727828c380c47ecd3193eaa127714__3  slide-4 slide-even'><div data-rel='slideshow-6' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3731 avia-img-lazy-loading-not-3731\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/IMG_0471-1024x430.jpg\" width=\"1024\" height=\"430\" title='IMG_0471' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-2a32j61-af3727828c380c47ecd3193eaa127714__4  slide-5 slide-odd'><div data-rel='slideshow-6' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3729 avia-img-lazy-loading-not-3729\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/BRJ_12_RoopeTonteri_1st-1024x430.jpg\" width=\"1024\" height=\"430\" title='BRJ_12_RoopeTonteri_1st' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-2a32j61-af3727828c380c47ecd3193eaa127714__5  slide-6 slide-even'><div data-rel='slideshow-6' class='avia-slide-wrap '  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data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;'><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='1.7777777777778' class='avia-slideshow-slide av_slideshow_obj-3-69dcf6f8eb93e__0  av-video-slide  av-video-service-vimeo  av-hide-video-controls av-mute-video av-loop-video  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-7' class='avia-slide-wrap '   ><div class='av-click-overlay'><\/div><div class='mejs-mediaelement'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div data-src='\/\/player.vimeo.com\/video\/110884437?portrait=0&#038;byline=0&#038;title=0&#038;badge=0&#038;loop=1&#038;autopause=0&#038;api=1&#038;rel=0&#038;player_id=player_3433_1854742276_952710226&#038;color=c05f5f' data-original_url='vimeo.com\/110884437' height='1600' width='900' class='av_vimeo_frame' id='player_3433_1854742276_952710226'><\/div><\/div><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3433'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-button-wrap av-1uwkbk9-6e33ffbbd0b21442c7b2e24ec858b7b2-wrap avia-button-center  avia-builder-el-63 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id=\"style-css-av-1rpn8dl-ab1924e6ad74609c305d79dd06bfe8c9\">\n.flex_cell.av-1rpn8dl-ab1924e6ad74609c305d79dd06bfe8c9{\nvertical-align:middle;\n}\n.responsive #top #wrap_all .flex_cell.av-1rpn8dl-ab1924e6ad74609c305d79dd06bfe8c9{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-1rpn8dl-ab1924e6ad74609c305d79dd06bfe8c9 av-gridrow-cell av_one_half no_margin  avia-builder-el-65  el_before_av_cell_one_half  avia-builder-el-first ' ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ppyffd-03f4a23732db3e76887961bc8ed1a990\">\n#top .hr.hr-invisible.av-1ppyffd-03f4a23732db3e76887961bc8ed1a990{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1ppyffd-03f4a23732db3e76887961bc8ed1a990 hr-invisible  avia-builder-el-66  el_before_av_animated_numbers  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class=\"avia-animated-number av-1o0as0p-04c0776fb935f9674c41d45ea70b089c av-force-default-color avia_animate_when_visible  avia-builder-el-67  el_after_av_hr  el_before_av_hr  \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"2010\" data-start_from=\"0\">2010<\/span><\/strong><div class=\"avia-animated-number-content\"><p>B.M.W.<\/p>\n<\/div><\/div><br \/>\n<div  class='hr av-1ma370p-b9a2998868d5d6bcad773a724825aa83 hr-short  avia-builder-el-68  el_after_av_animated_numbers  el_before_av_textblock  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-5ol995-a82948780ae414a0f8022c231bd2a485'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" style=\"text-align: left;\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 8\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 14\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 29\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 8\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 14\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 29\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 30\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 32\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 37\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 37\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 39\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 39\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>In 2010 Performer organized the King of the Night in Bormio, an event were snowboard and fmx riders were competing together.\u00a0In the same year Perfomer signed the most important partnership with Bmw Italia, that will last 5 years.<\/p>\n<div class=\"page\" title=\"Page 40\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Bmw chose the brand Burton and the snowboard market for the launch of many of its new cars: x1, x3, serie1, series 2 and series 2 active tourer.<\/p>\n<p>The partnership will continue during the summer season too in the best resorts of Italy, starting from San Teodoro, Sardinia, for the launch of the new Bmw Serie1 at the best clubs of the coast, \u201dAmbra Day\u201d and \u201cLa Luna\u201d. Camilla Ronchi, wellknown italian speaker and journalist, presented both the events.<\/p>\n<div class=\"page\" title=\"Page 40\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Performer is made by young and talent people and it is a flexible structure where people continuously change due to the needs of each client, but there is only one person who never changed and she is been here since the foundation, Elena Cavarero, who has been always fully dedicated to the main clients like Bmw.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 40\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 30\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><br \/>\n<div  class='avia-slideshow av-1k1wj9l-89d18aba73a48ffd122b2d47353fa2c2 avia-slideshow-featured av_slideshow avia-slide-slider  avia-builder-el-70  el_after_av_textblock  avia-builder-el-last  av-slideshow-ui av-control-minimal av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-8' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:8,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 41.9921875%;'><li  class='avia-slideshow-slide av-1k1wj9l-89d18aba73a48ffd122b2d47353fa2c2__0  slide-1 slide-odd'><div data-rel='slideshow-8' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3736 avia-img-lazy-loading-not-3736\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/MG_2187-1024x430.jpg\" width=\"1024\" height=\"430\" title='_MG_2187' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-1k1wj9l-89d18aba73a48ffd122b2d47353fa2c2__1  slide-2 slide-even'><div data-rel='slideshow-8' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3745 avia-img-lazy-loading-not-3745\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/IMG_0618-1024x430.jpg\" width=\"1024\" height=\"430\" title='IMG_0618' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-1k1wj9l-89d18aba73a48ffd122b2d47353fa2c2__2  slide-3 slide-odd'><div data-rel='slideshow-8' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3743 avia-img-lazy-loading-not-3743\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/DSC_3686xx-1024x430.jpg\" width=\"1024\" height=\"430\" title='DSC_3686xx' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-1k1wj9l-89d18aba73a48ffd122b2d47353fa2c2__3  slide-4 slide-even'><div data-rel='slideshow-8' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3742 avia-img-lazy-loading-not-3742\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/DSC_3567xx-1024x430.jpg\" width=\"1024\" height=\"430\" title='DSC_3567xx' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-1k1wj9l-89d18aba73a48ffd122b2d47353fa2c2__4  slide-5 slide-odd'><div data-rel='slideshow-8' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3747 avia-img-lazy-loading-not-3747\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/Nik.B.-9850-1024x430.jpg\" width=\"1024\" height=\"430\" title='Nik.B.-9850' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-1k1wj9l-89d18aba73a48ffd122b2d47353fa2c2__5  slide-6 slide-even'><div data-rel='slideshow-8' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3738 avia-img-lazy-loading-not-3738\"  src=\"https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/5-1024x430.jpg\" width=\"1024\" height=\"430\" title='5' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><a href='#5' class='goto-slide ' >5<\/a><a href='#6' class='goto-slide ' >6<\/a><\/div><\/div><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c2fg9-986299cb3bd60939d2c287f835314e54\">\n.flex_cell.av-4c2fg9-986299cb3bd60939d2c287f835314e54{\nvertical-align:middle;\nbackground:url(https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/IMG_2857-845x682.jpg) 50% 50% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-4c2fg9-986299cb3bd60939d2c287f835314e54{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-4c2fg9-986299cb3bd60939d2c287f835314e54 av-gridrow-cell av_one_half no_margin  avia-builder-el-71  el_after_av_cell_one_half  avia-builder-el-last  av-zero-padding avia-full-stretch' ><div class='flex_cell_inner'><\/div><\/div>\n<\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16frn7t-8f587a104dc41c2dbca6d33ce9822cd8\">\n.avia-section.av-16frn7t-8f587a104dc41c2dbca6d33ce9822cd8{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/play-video-banner-LANDSCAPE-1210x423.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-16frn7t-8f587a104dc41c2dbca6d33ce9822cd8 .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_8'  class='avia-section av-16frn7t-8f587a104dc41c2dbca6d33ce9822cd8 main_color avia-section-default avia-no-border-styling  avia-builder-el-72  el_after_av_layout_row  el_before_av_layout_row  avia-full-stretch avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-50  av-section-with-video-bg container_wrap sidebar_right'  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class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3433'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-button-wrap av-14n76nt-5fef9b0038f9c43ef9fe88ee3b79f3cc-wrap avia-button-center  avia-builder-el-73  avia-builder-el-no-sibling '><a href='https:\/\/vimeo.com\/110884437' class='avia-button av-14n76nt-5fef9b0038f9c43ef9fe88ee3b79f3cc avia-icon_select-yes-left-icon avia-size-x-large avia-position-center avia-color-black' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue80d' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Guarda il video<\/span><\/a><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='kids'  class='av-layout-grid-container av-13myyi1-6d229f7db84f9d3ccc34834705c94fb0 entry-content-wrapper main_color av-flex-cells  avia-builder-el-74  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-50 grid-row-not-first  container_wrap sidebar_right'   data-av_minimum_height_pc='50'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11t4ufd-384a4827cfa315d69f542042b85d3871\">\n.flex_cell.av-11t4ufd-384a4827cfa315d69f542042b85d3871{\nvertical-align:middle;\nbackground:url(https:\/\/pietrocolturi.it\/wp-content\/uploads\/2017\/05\/IMG_5895-e1496784298456-687x1030.jpg) 50% 50% no-repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-11t4ufd-384a4827cfa315d69f542042b85d3871{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-11t4ufd-384a4827cfa315d69f542042b85d3871 av-gridrow-cell av_one_half no_margin  avia-builder-el-75  el_before_av_cell_one_half  avia-builder-el-first  av-zero-padding avia-full-stretch' ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zg62op-11b1cd844b8210dc8f95960a41d45c63\">\n.flex_cell.av-zg62op-11b1cd844b8210dc8f95960a41d45c63{\nvertical-align:middle;\n}\n.responsive #top #wrap_all .flex_cell.av-zg62op-11b1cd844b8210dc8f95960a41d45c63{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-zg62op-11b1cd844b8210dc8f95960a41d45c63 av-gridrow-cell av_one_half no_margin  avia-builder-el-76  el_after_av_cell_one_half  avia-builder-el-last ' ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xczgex-6e4d342e710012692685245693aad5fc\">\n#top .hr.hr-invisible.av-xczgex-6e4d342e710012692685245693aad5fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-xczgex-6e4d342e710012692685245693aad5fc hr-invisible  avia-builder-el-77  el_before_av_animated_numbers  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class=\"avia-animated-number av-w32pyh-4f2481c3d44e3c1b9d15e9b82190da7c av-force-default-color avia_animate_when_visible  avia-builder-el-78  el_after_av_hr  el_before_av_hr  \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"2006\" data-start_from=\"0\">2006<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Kids Projects<\/p>\n<\/div><\/div><br \/>\n<div  class='hr av-ujaekp-4c3e4930e3bd8cf9e06d6be64f15312f hr-short  avia-builder-el-79  el_after_av_animated_numbers  el_before_av_textblock  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-sniui1-1a94e868c9024698a232607e45664f92'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 4\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 7\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 12\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 15\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 8\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 14\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 29\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 30\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 43\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 43\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Performer is not only about big events and roadshows but it cares also of the development of the sport and it made a lot of events for the young rippers: starting from the \u201cKids Project\u201d during the Olympic Games in 2006, to the many project at Skipass exhibition in Modena, where more than 3000 kids had the chance to try snowboarding for free.<\/p>\n<div class=\"page\" title=\"Page 43\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>In 2011 Performer launched the \u201cJunior freestyle camp\u201d, a snowboard camp dedicated to the future snowboarders focused on freestyle teached by instructors and pro riders. The second edition in 2012 included also the italian tour stop of the \u201cPark Jam Tour\u201d, a slopestyle jam session reserved to riders under 18.<\/p>\n<div class=\"page\" title=\"Page 44\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 45\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>In 2013, Burton Italia signed a partnership with MINI, as just as the rest of Burton in the world.\u00a0Today MINI substituted Bmw in all major marketing events of Burton Italia, starting from demo tour to Burton World Tour.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 43\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 32\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><br \/>\n<div  class='avia-slideshow av-reiovt-59f0c355d62a947635d2ce2932f30165 avia-slideshow-featured av_slideshow avia-slide-slider  avia-builder-el-81  el_after_av_textblock  avia-builder-el-last  av-slideshow-ui av-control-minimal av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-10' 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\/><\/a><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/pietrocolturi.it\/en\/wp-json\/wp\/v2\/pages\/3433"}],"collection":[{"href":"https:\/\/pietrocolturi.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pietrocolturi.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pietrocolturi.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pietrocolturi.it\/en\/wp-json\/wp\/v2\/comments?post=3433"}],"version-history":[{"count":21,"href":"https:\/\/pietrocolturi.it\/en\/wp-json\/wp\/v2\/pages\/3433\/revisions"}],"predecessor-version":[{"id":3868,"href":"https:\/\/pietrocolturi.it\/en\/wp-json\/wp\/v2\/pages\/3433\/revisions\/3868"}],"wp:attachment":[{"href":"https:\/\/pietrocolturi.it\/en\/wp-json\/wp\/v2\/media?parent=3433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}